Air Max '17

Campaign ~ Nike


​Go Lighter, Go Longer.

A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

Air Max '17 image
Air Max '17 image
Air Max '17 image
Air Max '17 image
Air Max '17 image
Air Max '17 image