Lexus 'Extraordinary'

Global Brand Film ~ CHI


Extraordinary things happen when imagination meets technology.

We sought to present Lexus as technological visionaries with absolute confidence — integrating Lexus philosophies and innovations into an audiovisual case study of wonder, realigning public perception of the brand, and creating something that is simply enjoyable to watch.

Lexus 'Extraordinary' image
Lexus 'Extraordinary' image
Lexus 'Extraordinary' image
Lexus 'Extraordinary' image
Lexus 'Extraordinary' image
Lexus 'Extraordinary' image