Nike approached us to bring Kidvision to the world of Air Max as well as introducing their first kids only air innovation, The Air Max Motif.

We worked closely with Nike to expand their Kidvision brand system and develop an array of Air Max inspired assets such as a bubble typeface, a graphic library and an array of aerated characters.

The brand system celebrates both the innovation of Air Max as well as sparking kids’ imagination and illustrating a light approach to life when wearing Air Max shoes — fun with a healthy dose of surrealism.