Celebrating 30 years of Air Max innovation, ManvsMachine worked closely with Nike Brand Design to put together a global campaign for the most revolutionary collection since the ‘OG’ redefined the sneaker industry in ’87.

For this 360° roll-out, we drew inspiration from Air Max’s robust history. Taking reference from the stories, and the sneakers, that make up the iconic brand’s heritage, this year’s campaign was a bold, confident, and eclectic remix of everything Air Max.