Mercurial

Campaign ~ Nike


Revolution of Speed

We were selected to play in our favoured role in Nike's impressive World Cup 2014 line-up, tasked with the design, direction and vfx on the launch campaign for the revolutionary high-top Mercurial Superfly X boot.

The campaign plays on the speed and strength of the product as a result of it’s engineered Flyknit construction. Quickly amassing over 5.5 million views on Youtube, the product launch film became Nike’s most successful to date.

Mercurial image
Mercurial image
Mercurial image
Mercurial image
Mercurial image
Mercurial image