Reuse-A-Shoe

Campaign ~ Nike


Want to know what happens to your old sneakers?

We worked with Nike's Betterworld team to create a charming motion piece to increase awareness of their impressive Reuse-a-Shoe initiative and it's process.

Nike Reuse-a-Shoe takes worn out athletic shoes and grinds them down to create a new material called Nike Grind, which is used to make high-quality sports surfaces including courts, turf fields, tracks and more.

More reading at nikebetterworld.com

Reuse-A-Shoe image
Reuse-A-Shoe image
Reuse-A-Shoe image
Reuse-A-Shoe image
Reuse-A-Shoe image