Renamed. Rebranded. Relaunched.
In 2009 the Sci Fi channel relaunched as SyFy. We were invited by fellow London design studio Proud to collaborate from the pitch stage of this complete rebrand project — tasked with designing the new on-air look.
The brief asked for an ownable and distinguishable solution; retaining the positive associations from the genre of science fiction, whilst appealing to a broader audience and embracing the benefits of imagination.