Working with Film4 we set out to create a film channel rather than a TV channel, covering all on-air aspects of the brand from live action idents to on screen presentation and beyond.

A custom motion technique, a contemporary take on a classic film strip / projector effect, was developed to span graphic and live-action elements to give the package a visual signature beyond the logo.

A complex and multi-location shoot in the UK and US incorporating camera trickery, SFX, VFX and a whole lot of art direction.