Challenge Expectation
Vala Capital came to us with the task of reinterpreting what a “private investment” visual experience might feel like. Our aim was to create a warm, welcoming brand language that challenged industry conventions, whilst still remaining relevant to the client base.
We developed a set of guidelines which included a bespoke wordmark and brand logo, typographic pairings, stationery, documentation, data visualisation, logo animations and a website guide.
